The Lab Notes – Brainy Marketing, Brewed Fresh
Welcome to the blog. Or as we like to call it: the lab.
This is where we break down marketing science into something you can actually use – minus the corporate waffle and SEO fluff. Expect real insights, tested tactics, and a healthy splash of sarcasm. From buyer psychology and conversion strategy to why your CTA probably sucks (and how to fix it), it’s all here.
Think of it as your behind-the-scenes pass into the experiments, rants and revelations of That Marketing Chap.
Grab a brew.
Let’s get nerdy.
From Pumpkins to Panic Buying: The Autumn Retail Gauntlet
It starts with a pumpkin. You’re still sweeping up the fake cobwebs from Halloween when – bang! – Bonfire Night…
Dare to be Different
Why Standing Out is Hardwired into Our Brains One of the golden rules in marketing – and particularly neuromarketing – is this:…
Brand Recognition
Imagine you’re at a pub quiz. The host says: “Name a fast-food chain.”You don’t pause, you don’t think – you just…
TikTok & Instagram: The Engine Rooms of the Desire Economy
“I see it. I want it. I bought it.”That, my friend, is the new customer journey. Forget AIDA. Forget sales…
From Patchy to Polished: Prospero’s Brand Glow-Up
When Prospero first got in touch, it was one of those “you’ve got all the ingredients, but the packaging’s letting…
Marketing Advice Online
Struggling with Marketing? AskMarketingChap Is Here to Help – No Fluff, Just Answers If you’re a busy business owner juggling…
Marketing Mythbuster: Debunking Common Misconceptions About Consumer Behaviour
Marketing is full of assumptions. Some have been passed down like sacred wisdom, while others just feel so intuitively correct…
Dopamine & Habit Loops
Ever found yourself reaching for your phone like your thumb has a mind of its own? Or opening the fridge again even…
Neuromarketing: The Brainy Secret Weapon in Your Marketing Toolkit
Let’s cut through the jargon straight away: neuromarketing isn’t just a buzzword thrown around by people trying to sound clever…
