When Prospero first got in touch, it was one of those “you’ve got all the ingredients, but the packaging’s letting you down” situations.
Here was a seriously smart experiential learning platform. NASA? ✔️ Royal Shakespeare Company? ✔️ The National Trust? ✔️ You don’t land clients like that without doing something very right. And yet… their brand felt like it had been left behind somewhere around 2016.
It didn’t reflect the quality of what they offered. It didn’t scream innovation. It didn’t even whisper “we know what we’re doing.” That had to change.
The Problem? A Brand That Hadn’t Caught Up
Prospero’s tech was cutting-edge. Their clients were top tier. But their brand? Think “corporate intranet from a decade ago” levels of excitement.
The visual identity was tired. The website felt like a brochure from the pre-Zoom era. And with the experiential learning space booming, they were gearing up to scale commercially. But first, the brand needed to match the ambition.
The Process: Start With the Soul
No off-the-shelf fixes here.
We kicked things off by getting properly under the bonnet: Why does Prospero exist? Where are they going? What sets them apart? We distilled all of that into a razor-sharp brand brief — one that would guide the creation of something genuinely fresh and future-facing.
From there, we brought in the big guns — a handful of standout brand agencies. Each one was invited to pitch a new identity that could capture Prospero’s energy, vision, and boldness. Once the strongest concept emerged, we got to work.
The Outcome: Sophistication Meets Spark
The result is a brand that finally looks as good as Prospero is.
A full visual refresh. Tone of voice work. A new website that feels alive — confident, contemporary, and perfectly aligned with a product that blends creativity with tech in a way most platforms can only dream of.
Now, whether you’re NASA or a fast-scaling enterprise team, Prospero’s brand gives off the right signals. It invites curiosity. It holds attention. It sets the stage for commercial growth — which is exactly what it needed to do.
What’s Next?
I’ve stayed involved as a strategic advisor and sounding board — helping make sure every bit of marketing and messaging fuels their momentum. And they’ve got plenty of it.
Lesson here? A good product will open doors. But the right brand… that gets you invited to the big table.